Visitor Profile

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Each year, the 32 miles of sugar-white sand beaches along the Alabama Gulf Coast

attracts nearly 7 million visitors, injecting more than $5 billion into our local economy. While our small town atmosphere presents the perfect setting to raise your family, our loyal visitor base presents a unique opportunity for your business to experience exponential growth.

Quick Facts:


  • 6.9 million people visited the Alabama Gulf Coast in 2019
  • $5.2 billion in visitor spending
  • More than 54k travel related jobs
  • Lodging revenues have increased 11.9% YTD in 2019 
  • Retail Sales have increased nearly 5% YTD in 2019
  • The local tourism industry accounts for $1.7 billion in wages & salary

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