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VIsitor Profile
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Each year, the 32 miles of sugar-white sand beaches along the Alabama Gulf Coast attract over 5 million visitors, injecting nearly $3 billion into our local economy. While our small town atmosphere presents the perfect setting to raise your family, our loyal visitor base presents a unique opportunity for your business to experience exponential growth.

Quick Facts:
  • 5.3 million people visited the Alabama Gulf Coast in 2012
  • $2.9 billion in visitor spending
  • 45k travel related jobs
  • Lodging revenues are up 13.4% YTD in 2013
  • Retail Sales have increased 5.8% YTD in 2013
  • The local tourism industry accounts for $1 billion in wages & salary

View the latest Visitor Profile study

Visitor Composition                                                            Visitor Budget Breakdown

65.8% Accommodations $1,146.05
24.7% Food/Entertainment $652.39
Group of Couples/Friends
Retail/Grocery $303.42
Single 3.2% Miscellaneous
With Business Associates
1.1%  Source: Gulf Shores & Orange Beach Tourism