Living Here

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Gulf Shores is nestled along the Alabama Gulf Coast's 32 miles of sugar-white sand beaches. This coastal city is home to just over 10,000 full time residents who live across its 28 square miles. While the local shoreline is overflowing with American history at nearby Historic Fort Morgan, Gulf Shores wasn't incorporated as a town until 1957 and remains a relative youngster budding with opportunity.

The local motto – SMALL TOWN, BIG BEACH™ – is evident throughout the city. Like many small towns in this part of the country, this tight-knit community takes pride in cheering on the Gulf Shores High School Dolphins. Throughout the year, Gulf Shores welcomes over 5 million visitors with annual festivals like the National Shrimp Festival and Hangout Music and Arts Festival, along with national championship sporting events like the AVCA Collegiate Sand Volleyball National Championship and the NAIA Track and Field Championship.

The local tourism economy injects nearly $3 billion in visitor spending annually and is the catalyst behind many wildly successful businesses like Saunders Yachtworks and Lucy Buffett's LuLu's Restaurant.

In a nutshell, Gulf Shores blends a unique combination of one America's most award-winning coastlines and family-friendly communities with a local economy that is thriving like never before.

The only question left to answer is...what are you waiting for?

Quick Facts:

  • Forbes Magazine named Baldwin County one the Top 50 Places to grow a business
  • 35% of the local population is aged 18-45
  • 1 in 10 residents holds a graduate level degree
  • 13 colleges and universities are located within 50 miles
  • The local population has grown over 43% since 2000
  • The Digital Renaissance - Learning for Life Program has elevated Gulf Shores schools as some of the nation's best

    Baldwin County, AL

    Labor Force

    190,169 Bachelors Degree or higher
    Labor Force
    91,168 HS Degree or higher
    Job Growth Rate
    White Collar workers
    Unemployment Rate
    5.1% Blue Collar workers
    Median Age
    40.39 Source: Baldwin County Economic Development Alliance

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